The FTC asks companies from Uber to Walmart about how they personalize the prices you pay
· Business Insider
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- The FTC wants information about how companies personalize prices.
- The Commission said that it sent orders to companies from Uber to Walmart.
- The orders ask about web use habits and other personal information.
The Federal Trade Commission is asking companies from food delivery services to airlines about how they use personalized prices.
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The Commission said on Wednesday that it sent orders to the companies asking for details about what kind of personal information they use to determine prices. The orders target a wide range of companies, from retailers Walmart and Target to food delivery services Uber and DoorDash to airlines like Delta and United.
"Consumers deserve to know whether companies use their web surfing habits or other personal data to estimate the highest price they can charge each consumer," said FTC Chairman Andrew N. Ferguson.
"Workers also deserve to know if their compensation is affected by how companies use their personal data," Ferguson added.
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